You can call me Fitz.
I love helping people understand the world.
I am a visual storyteller that helps people package ideas into memorable content through video, photo, and design.
Here’s some fun stuff about me:
I currently live in Queens, New York. I was born and raised nearby in a quiet suburb of Long Island. While most of my life has been spent in a small corner of New York, I’ve had the pleasure living and working in Europe, Japan, India, and Ecuador. Oh, and Poughkeepsie. Don’t sleep on Poughkeepsie.
I started a video agency called Genmotion. Together with my best friends, we built a business that generated over $1.5 million dollars with zero business experience or education. I’m wildly proud of it.
At Genmotion we worked with brands like Skillshare, Verizon, Yahoo, Hyatt, Uber, Under Armour, Reebok, Capitol Records, Banza, PYM, Moku, IDEO, Getaway, Haven’s Kitchen, MissionU, Twice, MatchaBar, Judy, The Farmer’s Dog, Banza, Wolffer Estate, and many others.
Our projects spanned advertising, education, and entertainment. In 2020, a music video of ours for Brasstracks and Masego was featured on the Colbert Show. Earlier music videos of ours were featured on BuzzFeed, HypeBeast, Complex, and Fader, among others.
Of all the things I’m proud of with Genmotion, one of my favorite moments was when my Dad excitedly called me, “Your commercial is on the History Channel!”. I was proud to make him proud.
Once, while riding on the subway in Manhattan, I caught a glimpse of a digital billboard playing footage “I filmed that! That’s my footage!” And even though nobody on the train seemed to care, I couldn’t stop smiling.
Before officially starting Genmotion, I worked for a non-profit called Better World Education. As “Lead Visual Storyteller”, I lead the filming and editing of over 20 Empathy Challenge videos throughout Southern India, Ecuador, and New York, while working alongside a team of curriculum writers and teachers. The Empathy Challenges are wordless video stories currently being used in classrooms to help teachers better engage youth, hit their math goals, and cultivate a class culture of empathy & curiosity. Ask me about it, it shaped me profoundly.
I vividly remember a major milestone in my early career: the first flight ticket purchased by a client. Months after graduating college, the world-renowned market researcher Ruby Pseudo hired me to make videos for Under Armour in New York, Baltimore, Houston, and San Francisco. My photography and videos were prominently featured in Under Armour’s Headquarters in Baltimore.
I have a bachelor's degree from Marist College in Radio/TV/Film with a minor in Global Studies. I reflect fondly on the social adventures of my college years, but I didn’t learn much about filmmaking. My journey-to-video-mastery has its roots in Middle School, where I’d illegally pirate free versions of Photoshop and Final Cut Pro. I’ve always been a self-driven learner and naturally enthusiastic about getting better and better.
My earliest memories telling stories was using my Mom’s polaroid camera to photograph fight sequences of my action figures. The only son of two NYPD photographers, I was lucky to grow up surrounded by cameras.
My original roots are in filming skate videos. When I was 15, I was one of the youngest paid filmmakers at Camp Woodward, an elite action sports camp in Pennsylvania. The Head of Media, Dave Metty, noticed the videos I was making as a camper and invited me to come back as paid staff the following summer.
As you can tell, I really, really like making videos. Almost obsessively. But beyond videos, I am an avid learner. My interests including science, philosophy, history, technology, cooking, walking, swimming, and cycling, and spending time with my parents, my partner Holly, and our dog Watson.